The Cult of the Customer

If you’re in business, it’s the cult you want to belong to!

First things first: There’s nothing scary about the word “cult.” If you stop and think about it, you’ll realize you can find the word “cult” inside words you already know and use without any problem, words like “culture” and “cultivate.” “Cult” comes from the Latin word cultus, which originally meant “care or tending.” What we’re proposing in this book is creating a corporate culture that is so focused on taking care of and tending to employees and customers that the culture itself creates Evangelists. Customer Evangelists are special people who go out of their way to tell the world just how great you and your company are. They are exactly the kind of advocates that you want your organization’s culture to create. That’s the end result of The Cult of the Customer.

There are many companies that have managed to build a culture that reaches this level; a culture rooted in a concept called Amazement. In this book, I’ll tell you their stories, show you exactly how they made The Cult of the Customer happen, and show you how you can make it happen, too.