The Convenience Revolution
How can you disrupt your competition – and maybe even an entire industry? Be convenient!
Whether you’re trying to out-service a competitor or disrupt an entire industry, creating less friction and being more convenient for your customers should be your strategy. When you raise the convenience bar, you create the next level of amazing customer experience. And, when you do, your customers will reward you with their money, their loyalty and their referrals. That’s the advantage of joining The Convenience Revolution.
Think about this…
There’s a reason they call it a convenience store–because it’s convenient! Customers who shop at convenience stores know the selection is smaller and the prices are often higher…yet they still come in droves because of the ease of purchase.
How about the minibar in your hotel room? That’s convenient too…but it comes at a cost. That same $5.00 can of Coca-Cola in the hotel’s mini-fridge can be bought down the hall from the vending machine for just $1.25? Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day.
This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You’ll learn six compelling strategies to fuel your plan to create convenience for your customers. Each of these strategies is supported by numerous examples and case studies from many different businesses and industries that include huge Fortune 50 companies to small local businesses. There is even a chapter on how individuals can be more convenient.
It’s this simple: Customers will pay for convenience. And they’ll choose to do more business with the people and companies that make their lives more convenient!
